That's why fixed rate sucks. They made a big mistake by pumping a bad money.
Well bad money or not, Mastercoin investors are giving this project a huge start, the momentum. Lets face it, a lot of people act on peer pressure. A lot of money pouring in (Mastercoins) are making this project look "legit" (whether this is good or bad is not up for debate right now). In the bitcoin world if the IPO doesn't sell out fast it will dwindle and not reach its goal. A lot of money gets thrown in because of emotional momentum very early in the process.
If the IPO sells out fast, then the safecoins will seemingly be worth more than the IPO price. This will probably widen it's spead even more and give it good publicity. This is exactly what this project need.
But if this is a huge scam, RIP 8k BTC
and http://www.coindesk.com/decentralized-internet-project-maidsafe-raise-funds-via-safecoin-sale/
When will it start then? How do you generate the other 90% of the coins? Only with POR?