I'm speculating that when some other pairs will be added, people will start to diversify their holdings into MinCoin causing the price of this rare, fast altcoin to skyrocket.
The exchange doesn't even have secure socket layer.
This. Secure socket layer (SSL) is what any website involving financial transactions should have as a standard.
No SSL means your communication with the website when you visit each page isn't encrypted. So your password is sent is plaintext and can be viewed by a packet sniffer, for example.
Yes it could be a honeypot set up by hackers to sniff exchange passwords used by dummys who use the same password on multiple exchanges. Not a very good idea for a coin which is even more valuable than Bitcoin. It also means the people running the exchange can someday decide to commit robbery and take your coins merely by logging in as you.