Those big exchanges are now in the position to blackmail new coins. I've participated in an other project, and they struggle to get listed at all.
But, with working app and card delivery, they should be more attractive now for bigger ones.
I loaded my bag, but was mainly using the app to buy PYN at fixed market rate. So for buying larger quantities you don't push the price up. Kind of sweet reward for all early adopters. I'm not sure for how long they will provide the liquidity for this, especially now when they burned those coins.