Starting in December, after the price of Bitcoin went through the roof, that number jumped to $13/Mhash/day.
For the past three days, it's been $11 to $16.
At $2.35/day using 450 watts at $0.10/kwh, a person would have spent $30/mo on electricity and taken in $70 from mining, for a profit of $40/mo. If hardware cost was $700 (which is lowish for 1Mhash), you'd have been looking at 18 months to break even.
So... what was the draw way back when this pool started up? At $10+/Mh/day, it's a no-brainer. But that seems to be very recent. I feel like I'm missing something somewhere...
The draw was the same as now.... max profits (i.e. much better than straight LTC), paid out daily in BTC.
Before DOGE launched (mid-December), the pool was less than 2 GH/s. Now it's ten times that.