With this income, there is room for investing a part of it in building a loyal customer base, to build a lifelong business, not a one time off deal.
I wouldn't call this pool a business, a real business would at least have some kind of contact/address/registration information.
I think the whole mining pool scene is more of a wild-west fronteering situation I think..
Hmm.. Fronteering or frontiering? Judging from the urban dictionary entry for frontiering, definitely not that one
Well the business, or endeavor, is what you make it. You can do it wild west style, or you can do it the proper way. I would spend up to 30% of the cash on hiring people for PR and stability improvements, but that's just me. Take a look at how the hashcows handled their big issue, that's how you handle problems. Now if only I didn't have a well paid job and a family, and had a little bit more hair.... oh wait, that's not needed
Anyway - times were good for a while, people could put up with issues while the profits were high, but now the focus should move to stability, support and PR. A lot of people invested their hard earned cash into rigs, and that should, must, be treated with respect.