"Winner takes it all". I severely doubt that. There is so much place in the crypto space for various competitors, not even necessary to take it all and you can still be a successful project.
I believe in this space there will be many losers and selected few successful project. A good example is Google in the querry space, Microsoft has spent million on Bing just to have the market share with Google but the project is more or less a futile project and if you look across many business niche in tech industry you will find more examples. One or two Great project and many average projects