Spondoolies-Tech,...
Let's go back on track...which is :
You are MANUFACTURER...right...?
Have a great product - SP10 ...making about 30-50 units a day...my educated guess...?
Selling @ $4000 each ...dual bundle price = let say $17500 to $200000 per day ...$5-6 mill a month...correct...?
Quick question...:
WHY you don't try to RAMP the production of SP10 as SOON as you can ...let say to 300-400-500 a day ... 10000 to 15000 a month...?
And sell them @ $2999 = 2800 + 193 shipping...? ...YOU WILL SIMPLY KILL the competition in a month...Capisco...? ...and make your 30-45 millions a month...or two = 60-75 mill...why not 100 mill...?
Before answering with references...or blast me of the horizon... I am computer engineer...with 25+ years in production/manufacturing...250,000 units a year...1000 per day...executive level...know exactly what is it...
And don't tell me that logistics etc...Flextronics is your manufacturer...not you...the largest in the world...they COULD ramp this in a push of a button...like a week...boards...mechanics...parts...etc...right...?
Except ...let me guess again...you don't have enough CHIPS...192 per machine...rounded to 200...50 a day = 10000 chips * 30 = 3 million chips...you are SHORT on your 1-st gen chips...Correct...?
I know that you have to pay for this...Should have a bank line of credit already...with 30 to 60 days NET terms...paying back quickly...? ...This MEANS the end of pre-orders...Right...?
Any comments/answers are greatly appreciated...
I also know that it is NOT EASY...but sometimes you need a GUTS...to do it...!
And you already have proven to have them too...
ZiG
P.S. Please, don't take me wrong ...I am not even remotely trying to interfere with your company business...you are the one to run it...Simply questions that I don't have any reasonable answers and would like to know your point of view...Am I missing something...?
Maybe you should stick to Engineering and leave Marketing & Sales to expert like Gadi.
Just ramping up production and cutting margin like an idiot does not make a sustainable business. If the demand isnt there then why bother. Spondoolies didnt come out at the prime time like KNC, BFL, Avalon did. We're in bear market trend.
With relatively small team, I'm sure Spondoolies is looking for a future growth. The only way is to stay way above competitors and make a leap. SP30 is the answer.