Is what Swarm gets tied to what the Swarm campaign generates in terms of funding? There don't seem to be any links anywhere specifying the terms.
As I said before, the details will be made clear way before the new projects start their funding. But to already give a little answer to your question, SWARM is way cheaper than
let's say kickstarter and others taking between 5% and 10% of the crowdfunded money. SWARM's also kinda different to them. SWARM supports the new projects with time, legal advice etc.
It's quite thinkable that Swarmcoin holders get a fee in coins for the new projects. Counterparty provides the possibility to pay out coins (like BTC) as a sort of "dividend". And because
SWARM is holding coins themselves, the answer to your question would be yes, it should be a win-win situation where everyone involved shares risk and (hopefully) some profit.