Crypto-currencies come to replace boring customers with bonus points. Western consumers are no longer interested in traditional loyalty programs with annoying bonuses and miles. To revive their interest and attract a young audience, companies - from online stores to car rental services - are beginning to offer bonuses in the crypto currency, says Bloomberg. Cheaper and more interesting Cryptobonusy for Western companies - a forced measure. Traditional loyalty programs are no longer of interest to buyers. The results of the poll conducted by the center of Colloquy showed that in the USA and Canada, more than 50% of loyal customers only accumulate bonuses, but do not spend bonuses, and more than 30% leave the programs without even using the accumulated points. Learn how to build your business right from the daily mailing The Bell Business hopes that changing this trend will help the crypto currency - especially among young consumers (according to a survey of Finder.com, every fifth millenium owns electronic currency). New loyalty programs are full of different ideas. The largest Japanese online store Rakuten is going to issue its own crypto currency as bonuses, which can be exchanged for cash. Rent-a-Car rent service offers drivers the opportunity to pay bonuses in bitcoins. The computer giant HP is trying to create a more sophisticated loyalty program for the network of gas stations - based on the technology of the gas station will be able to offer the driver shares, coupons and other bonuses, based on the location, speed and consumption of fuel. All this should not only attract young people, but also help companies save - now US companies pay $ 35 billion to intermediary companies for processing and servicing loyalty cards. The transition to crypto bonuses will save at least 80% - processing in the blockroom is virtually nothing. The innovation can even improve the reporting of companies: now unused bonus points are recorded as liabilities, and electronic money can be included in the proceeds. Of course, without intermediaries, it will not do. In the sphere of cryptology, several large start-ups are already working. Quibbee develops its own crypto-currency programs for brands, DigitalBits-a cashback system in crypto-currency for the loyalty programs of PepsiCo and Mars in Canada. Most of these programs have one drawback - if it involves not only specially created cryptonyms that can be spent only on the services of the company (and what is the difference with the usual bonuses?), This means that customers can spend earned crypt anywhere in any place - The task of branding the original company is not solved. Unsurprisingly, many companies are not ready to part with decent amounts in real (albeit digital) money - for the consumer, bitcoin loyalty programs do not look very good at times. For example, in a Rent-a-Car program, a driver gets $ 25 in bitcoins for every $ 5,000 spent - a proposal so-so. What do I do with this? While the most famous attempt to use crypto currency in the loyalty program of the farm cooperative LavkaLavka ended in searches in the company, but now it continues to work. When the crypto currencies in Russia are finally legalized, loyalty programs will be one of the predictable spheres of their use - even in the Russian court, the bitcoins were compared in status with the airline's bonus miles.
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