The ECOM coins issued during the crowdfunding will be the initial float to bootstrap the ecosystem.
Any party will be able to join the Omnitude ecosystem and earn ECOM. It will also be possible to purchase ECOM in return for fiat currencies or other cryptocurrencies on the exchanges where ECOM are listed.
This initial float will be able to kick start the blockchain enabled ecosystem. Consumers may sign up to this ecosystem and earn their own type of value token. This will be able to be exchanged for other cryptocurrencies and will gain value itself.
The idea behind this is that consumers will be more inclined to familiarise themselves with the platform so that when the full public release is launched they can quickly jump on and get in the action.