Blockchain has certain problems for today (I will not list them). Which of them does Omnitude solve?
If the question is what beneficial attributes can
Omnitude can bring to the blockchain table. I would say, the answer would most likely be, how they're aiming to tackle fraud...They do this by giving each of their customers an identity, intended to create a safer way of processing transactions on all of their connected sites. This transparency is also used for retailers and their customers (manufacturing origin to be in real time order tracking).
They also have a protocol for proof of interactions. Allowing anyone to look at any past transaction of users, seeing when previous transactions have been made between the two parties. Essentially allowing users to identify whether or not one party is a reliable client or not.
Just like when you're making a purchase online, with eBay or Gumtree. If you are uncertain about the seller, you view their past selling history to validate your decision. These types of transaction validation methods have been proven to work, I think that's why Omnitude has chosen them for their service.
I've noticed that a lot of other ico are trying to take down similar problems. However they do so in the most complicated ways, with the elaborate confusing plans, I think sticking to simple methods that have worked before, will mostly work in the future. That's actually one of the genuine traits I like about
Omnitude, unlike other icos They don't try and win over investors with strange (too good to be true) ideas, because of their extensive experience in the eCommerce industry, they know what works and what doesn't in the long run.