100% I could not agree more, Omnitude can provide lower costs plus because they are a blockchain transaction platform..
they allow the retailer for example to track the purchase transactions of those customers. This will give a retailer a better understanding of how their customers make their purchases decisions, also it will allow their client to obtain information about their customers to then market it back to them in a more appropriate fashion… rather than of just blindly throwing ads there way
they can now customise those ads to better match the customer's preferences.