I don't know why and what the team is up to and those trading now is actually having a good profit. From its ico price of 0.00001 eth to its current price in the market 0.00004. How quick is that? Though it can help somehow its liquidity but something is up here.
It is very good to know because of the price most of the ICO are losing their value after listing them in the exchanges. But anyhow UBEX is increased its price compared to ICO price and as things keep progressing the price will decrease. So it is good to convert them into Bitcoin and start investing again after decreasing the price.
There may be a plausible and innocent explanation actually.
There are several countries including the USA that aren't allowed to take part in the ICO so the only way these people can currently obtain tokens is via the exchanges. Due to the current low supply (I'm guessing the liquidity's been provided by Ubex) this would explain the price discrepancy.
It's still very foolish to buy at this price however as once the ICO ends and the tokens are distributed the price on the exchanges will fall to at least the ICO price (and probably further if all the tokens aren't sold). That's pretty much guaranteed.