Preview of new 'e' in the works:
Please god no, don't use this logo, looks amateuristic, and most off all it's been hit with the ugly stick!
This thing is fugly!
I agree 100%. This logo is really rubbish. Don't understand it. This great community has fantastic dev, a lot things are achieved, the logo is great and then someone comes up with silly idea to change a nice logo in this piece.....
Sorry for my brutal language, but these logo's are different leagues.
The logo we have is not great. It is a good design and motive, but it is not a good logo. I'm just repeating myself
I don't think the new red one is any better. It needs much more work, if not a fresh start.
DRMADThe suggested change of the e in the USDe logo is not a big thing (although I also do prefer to old one).
Sorry but that is terribly wrong. Graphic communication is detrimental. It is as important as the codes and the technical part.
yes it is, but changing the logo at this stage does no harm for the brand at all. Branding theory does not agree with you my friend.
Okay, a couple of people don't like the logo and want to change.
lets look at the current logo.
1. There is some gold in it. Personally, I think that's good. Crypto-fans dislike currencies like usd and euro, but most of them like real currencies like crypto's and gold.
2. The current name in combination with the picture of Benjamin Franklin make people think, the coin has something connection with the US. In my opinion that's not really great. I can imagine there are people in this world, that don't want to be involved with the US, because of political or religious reasons or whatever. So, as far as I can see, every coin should try to reach worldwide acceptance. So it might be better to have the picture of the former US president removed.
3. To go a little bit further, according world wide acceptance, we might consider where to put the emphasize. Unitary status dollar ecoin. You probably understand, I like the word UNITARY more than the word DOLLAR. The world dollar is connected to certain countries; USA, Canada and Australia, where as the word UNITARY is more worldwide connected.
My conclusion.
A good logo, should emphasize on; Gold, but there shouldn't be a US president and the word UNITARY could be written in caps compared to the word dollar.
English is not my native language and I am not a designer.