I'm not really a tech guy (more of a finance guy) so take my opinion for what it's worth. Although there are a lot of similarities between VIA/LTC (in a good way) VIA has a completely different development team, investors are different, community is different. The road map and direction seem to differ as well. Styx is an element to be added to VIA down the road that will help with anon transactions, which is something I have not seen in LTC's road map. There are also rumors of master nodes which I do not know if is true, but that would also be something to consider. Main thing is that VIA has Romano working his butt off and then super investor Otoh buying & hoarding all the coins.
You also gotta keep in mind VIA is a much smaller coin. So it's easier for changes to implemented and from a financial point of view - there is more volatility in price movement. It's a lot easier for a coin like VIA to double (or drop) in price than it is for LTC. Just takes more money to move the #4 coin vs. the #70 (or whatever) coin VIA currently is. All around they are actually very different.
Funny to read this because this is exactly what I believe as well.