Hi eddienova,
Thanks for taking your time to write here and I truly hope you will continue to support this coin.
I think everything you say makes perfect sense and I have been thinking along the same lines as you do. I have also invested a lot into this coin for the long-term and I have just kept buying as the price went lower and lower.
When I started to work with the task of re-branding the Whitecoin logo (
http://whitecoinfoundation.org/) when no one else was up for the task, I quickly realized that it was harder than I thought. So first of all, white is as most people know not your typical color and as you can see with the logo submissions for the competition (
http://wc.oizopower.nl/vote/) you can clearly see that some participants struggle to even include any white at all.
So what is really the color white? When I started to think about that, the one thing that came to my mind was lightning. Lightning has that pure white light. White light is what the human eye sees when all the colors that make up the visible light spectrum are combined. Technically the color white is therefor all colors combined.
Anyway so my idea has a lot to do with your concerns, because I wanted to give the word White a meaning that was the total opposite of ignorant beliefs such as "white supremacy". White is not a color, it is ALL colors. I took the idea of lightning and encapsulated it in an orb and it turned out to be great as an icon for the software as well (remember Whitecoin is first of all a software). Now I am sure the concept could be improved further and even possible to animate in 3D for a loading screen (something I have started to look at, but we will have to wait until the community decides what it wants to do) for the software and such. But anyway if you embrace this kind of idea, that white light is all colors, I think we get quite far away from a racist image.
That said, I still understand the concern with the name and if it was up to me I would change the name to Lightcoin (but that would give us another problem I guess!) -- but that's another reason I focused on the energy ball as a logo, it gives us that flexibility should we ever want to change. When you think of branding, a group's logo often does not mirror the name but is more a reflection of that group's culture.
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I want to again thank you for supporting this coin and if you haven't already, you should join our official IRC channel (#WhitecoinFoundation @ Freenode) to discuss and keep yourself updated. For anyone reading this that doesn't know how to access the chat with an IRC client, you can also use this page:
http://whitecoinfoundation.org/chat.html.
Hey Xip,
Really great perspective. Thank you. Yours and other comments (Malbee) I've found very enlightening. I stand corrected, quite happily.
I'd like to add that Mogonzo is dead-on in regards to your logo and its affect on the market during the midst of the crisis:
Do you remember how the market reacted to its initial release a few weeks ago?
I was among those who, after seeing that logo, felt that the folks working behind the scenes at Whitecoin have an inspiring vision. I'm still buying daily. I look forward to following (and hopefully contributing to) the creativity that unfolds over the coming years.
I do hope your logo ends up representing the brand ... but I also hope that doesn't mean the other three logos in the finals disappear either. I'm sure I'm not the only one that loves each of the four logos.