http://s28.postimg.org/wcc8h13u5/whitecoin_logo.jpg
I like it. I think the 3 main bolts and think it could lend itself to anything three which seems well marketable. Community. Transparency. Power word here. Kinda thing. And the inner ball portion is the community interwoven.
I like it. I think the 3 main bolts and think it could lend itself to anything three which seems well marketable. Community. Transparency. Power word here. Kinda thing. And the inner ball portion is the community interwoven.
When I look at that I see none of those things. Herein lies the problem. When a potentially interested person looks at Whitecoin for the first time and sees the logo, they will not come to those conclusions with that graphic. I don't wanna come off as rude, I appreciate all of Xips efforts but we have to look at this at a fundamental marketing level in order to be successful.
I disagree, especially regarding my earlier comments, this is a logo we can define for ourselves.
I've been doing communications work for many years now, as has Xip, and to imply this is not a good logo for marketing reasons I think is going a bit too far. A matter of taste or personal preference is one thing, but according to the school of thought of the "swoosh" this logo is 100% on the cutting edge of marketing.
Do you remember how the market reacted to its initial release a few weeks ago?
We need a logo we can evolve with, and we need a logo that sets us apart. More and more I am becoming convinced this is the one, and I can see from comments that this is quickly becoming a shared opinion in our community.
I'll apologize in advance for the megaquote. I was chatting about this in irc last night. I think this is a step in the right direction as far as rebranding but I think it should go even further than this. A circle logo with your coins name in it or it's initials is a very very narrow marketing strategy. It works to identify yourself in the crypto world but that is such a minute universe to be operating in. _____Coin is both a very narrow and a very vague way to put forth your product/service, all it does is identify you as another altcoin which in the non-crypto world means absolutely nothing. You need both a name and iconography that is flexible and can evolve. I would propose a full rebranding away from the term and logos of altcoins altogether, WCF, that seems simple at first but simple works. This is not coming from a marketing point of view but rather from a psychology background. If I asked someone about their thoughts in investing in International Business Machines they'd look at me like I had two heads, that's a very vague name and it kinda implies that I'm selling shipping containers, or telephones, or basically any tech that could be applied to business use. On the surface "International Business Machines" seems to explain exactly what the company does, provides technology for industrial use, but if you think about it it's very vague and doesn't give you any information. On the other hand if I asked someone about IBM they'd know exactly the kind of products and services offered by that company. My point is that a name is a vehicle for identification NOT a means of brand definition. If you have both a visually impressive logo and a flexible name then you tick all the boxes for a versatile brand. Bitcoin can use the ____coin modifier because it's defining a concept, the marriage of technology and currency, and thus being the first garners automatic identifiability, yet the most practical uses for btc so far have been as stores and transfers of wealth. Nevertheless they can get away with the slightly less then accurate branding. All the other alts that use that ____coin format come off to the uninitiated(the market that all cryptos should be targeting because you can't sustain growth without new blood being infused) as either cheap knockoffs of btc or "fake money". If you try to sell the concept of _____coin to someone as currency you have the hard task of explaining how something can be a currency with no official backing and no way to generate value other than more people buying it, which inherently sounds like a scam even to those not very familiar with financial practices. Going forward cryptos have to find a proper use for supporting their "coin" such as contracting out services for example. Things that will provide sustainable growth and value and reasons to use said "coin". The problem is if you're doing this the coin is acting more like a stock or the next evolution of stocks, basically the holders whitecoin become the holders of "whitecoin stock". Whitecoin the cryptocurrency basically becomes the method of measuring and accounting for it's brand not the brand itself, therefore it doesn't as a name define it's brand anymore. "WCF" or something similar not only pays homage to it's roots but becomes an easily identifiable brand/service but a flexible one that can grow and evolve and not pigeonhole the product into one role or misbrand it if it does evolve(which all cryptos need to do).
