It's not fake FUD. It is an issue I have raised before. We should be conscious of it rather than dismissing it.
Well, we could decide to rename that thing - maybe just XEL? Or we could write it with a "k" at the end? We could also try to find out if this would be necessary first. It's up to you @community.
Yes that would be one way to get round it. In fact I may be wrong but I think Elastic itself may be considered too generic to be copyrighted anyway. So Elastik (assuming nobody else has used it) would be better.
Elastik.com is available for purchase (https://uniregistry.com/market/domain/elastik.com). Of course, it's probably best to search trademarks databases (US / Europe, etc) and talk to a trademark specialist before doing anything like this. It might be cheaper to just research and create a new name that becomes valuable and unique to the project. There are naming consultants that help startups create unique names with domains and trademarks cleared.
It's always an uphill battle to use a common word as a brand name.
We changed logo several weeks ago, and now the name? I don't see the reason.
Perhaps later, if it's really going to become an issue but now it's just not needed.
Yay, its not a big deal and the name spelling does not mean that much. "Tech first, marketing later" as the wise people say)
