Hm...looks like a similar branch and maybe a similar concept. And they do work in the same region so it could be...
It's not uncommon that a giant like Atlas branches out in several directions. However this could be their first blockchain endeavor, am I right?
I don't really see it as branching out, rather diving into blockchain.
It's the hot thing right now so big players will try to be a part of it. It was the next logical step in crypto expansion and this could be a good thing both for us as consumers and them as companies.
It would bring on an economy of its own. It could defintely help third world countries greatly.
It is something the whole world needs to reach equality between people around the world.