This coin have a community, so once you check ICO and the community you can easily notice that it is useless for them to waist time on a facebook campaign at this stage of ICO. The most important now i think, would be to emphasis the community, prepare for the development, and the roadmap.
I believe this project have a bright future.
Facebook advertisement is never a waste of time,you check your data and stats,the dev do not want to launch a facebook or other social campaign because,they are not here long term ? any product or service developers will want to cover as much as large territory as possible and mind you facebook is the number one site in the internet..
If you look at how large certain crypto related Facebook groups are, and how active, then it won't take much time before you realize how effective advertising on Facebook really can be.
Every serious project is making use of all the well known social media platforms to put their product into an as big as possible market. That's how it works.
Bitconnect Coin facebook campaign also will start soon...
Will update here when facebook campaign start.