I work professionally in a specific area of the entertainment field. Image is everything when it comes to promotion.
One thing is an official video, the other is fun-lovin´fan work.
I was thinking exactly what Kai posted. A simple and "stupid", extremely sober and professional animated short video, to serves as basis for the gist of Darkcoin in general. Then eventually sub-sequent videos for the finer details, tutorials, in-depth explanations, etc...
This is NOT Dogecoin. Humour is dangerous! Add that to "dark markets" and you'll get slammed with "junkie coin" by the media, just 'cos you know how they're like... Darkcoin can very well become one of the most interesting, important and influential financial tools of our times. Like all things powerful, for the good and the bad. It is crucial that the official video contains all the answers to core questioning upon it's viewing. Copywriting the script (pun not intended) for such a video far outweighs who the hell animates it. Having said that, image is everything, so a killer script + killer video = mass awareness.
It is imperative the Darkcoin's official core image directives represent its phisolophy and it's origins and objectives. A very serious protocol to empower the individual. The individuals of the world need a simple and cross-cultured presentation of what Darkcoin is and what is proposes.
That Bitcoin video, to whom I've shown to many dozen people so far, masters it.
What's wrong with funny memes again? Humour is dangerous?
Why can't darkcoin have that too???
It can be fun and it can be diverse but the core messaging coming out from the dev and the foundation needs to be "this is a serious open source tool you can depend on for moving millions of dollars anonymously". Dogecoin has a meme of a dog and people that have never heard of it don't even know how to say it properly. It's fun and kooky but it doesn't say "High net worth individual, you can trust us to transact large sums of money. We are a serious organisation and system that's been built for the long haul". That's what this video and core marketing needs to communicate: Trust, Certainty, Backing, Credibility, Efficiency, Security, Anonymity, Privacy. These attributes need to be communicated very succinctly and clearly without kooky memes (not taking away from all the fun stuff you do georgem, which I really appreciate) or silly, whacky stuff. That can all come later along with Mad Bitcoins type of guys doing shows and things but a serious "this is revolutionary development in finance which you should be taking advantage of" needs to be the main message first and foremost.