Use a term on the website that people understand - only insiders know that term..
If my uncle goes on your site and see that video - he will be confused - he drives a fiat..
..another advice: do not release a website which is half finished and where the links e.g. the video takes you back to the video on the main page where the user have just seen it..
No foundations at all..
A site which is half finished will make the user leave it with a feeling of something not ready - and he/she will lose interest..
yeah it's not a good idea to release a half finished product(obviously), even if it a website.