The most important thing is to be listed on coinmarketcap.com I think. Lots of coins get added on cryptsy after they are listed there. Question is; how do we get listed?
I agree with you Pdsrdm, Coinmarketcap is the way to go first. Anybody familiar with the process to be listed there?
The process is real simple. Have a market cap in the top 100 of all alt coins. That figure is derived by the amount of coins in circulation divided by the selling price per coin.
Today's low man on the totem pole is Zedcoin, with a market cap of $89,150. EMC2 would have to beat that.
A coin does not have to be in the top 100 to be listed, but it does need to be on exchange that is on the coin market cap (there are more than one pages). In addition to Mintpal and Cryptsy, there is Swisscex and Poloniex, both of which I think they should be trying for in addition to mintpal and cryptsy. I have seen more fair launch coins get listed on these two exchanges, and they are actually evaluating coins with swisscex. I think contacting swisscex should be a good idea for the team especially if they want to get on coin market cap, I think the coin has a decent shot to be listed there. I know there is a big push for these two, but please...try to get on other exchanges as well even if they are lower volume.