Ultracoin is just a clone, nothing new, if i have to choose between them i will mine this.
However a youtube video guide to mining this could be useful
I agree, but timing does matter. You can have a great idea but it can get lost and affect the coin long-term (i.e. LOT came out around the same time as DOGE with a good gimmick, but got very lost in the hype).
I think you're missing the point a little. I bet I can find 100 people who will play this game ...non- miners. The other releases were just the same old same old...mining mainly with hardware. Anyone can do this. Download, off you go, no special kit or knowledge needed. Much wider potential user base. FFs people play allsorts of daft games on FB for hours with little or no chance their time will ever pay them anything back, and some pay for that kind of useless thing too.