CTO of Adbank, Chiron Bramberger, recently had an in-depth video interview with Tijo from The Arcane Bear, a popular YouTube show in the crypto community.
Here are the topics discussed in the video:
What is the value of digital advertising and who are the key players?
Kickbacks to media buyers: how do they work and how does it affect advertisers?
How Adbank will utilize the blockchain to help eliminate the middleman in ad purchasing (without becoming a middleman themselves).
The real cost & size of digital advertising fraud.
How Adbank will isolate real traffic from fraud & the benefit to advertisers.
How Adbank is different from BAT, AdEx and other players in the blockchain advertising space.
thanks for sharing this great interview, I'll be sharing it on twitter and bitcointalk to spread the word!