Depends on the level of hype it will achieve ..
I think its not just the hype that is needed but the actual product development is very critical for this project. Major development milestones should be published or announced accordingly to create awareness to the project.
Quick money is due to hyping, long term good money is due to a decent product imo..
Just look how some coins behave when McAfee tweest something ...
I don't know if I should be happy with McAfee tweeting about a coin I like. The hype generally builds up and it goes x20 but the developers will now have to justify the marketcap. It's not sound business to have a blowned up valuation.
Its only not that good if you dont know thats just a hype. If you know that, you can make a good amount of profit