We have set a min cap @25,000 ETH for having enough resources to kick start this project with a target @40,000 ETH. However, we have not capped our ICO at this level just in case we get much bigger support, which would enable us to be more ambitious regarding our development plans. The formal cap will be set @100,000 ETH with a hidden cap below to give an incentive for potential investors to join early as oppose to late in our ICO.
We have decided to communicate on our needs in ETH as opposed to USD like everyone else do as we believe that's the right way to do it given our objectives to manage crypto assets.
25.000 eth isn't too much for soft cap?
Now icos don't get funding same as before. Lots of project re-adjust their budget.
If you have some big investors in your pocket to make a head start, that's ok. But if don't it will be hard do get.
I don't want such a good project cancelled because of high expectations.