One of the key issues for me is that this team has solid background from non crypto trading. If they can leverage that and team with good crypto analyst this has great potential.
You have a lot of ways to build a trading strategy depending on your background:
1. discretionary trading: people rely on your ability to read tea leafs trade after trade
2. AI: it is a systematic approach where you feed your data into a blackbox and get a trading decision in return. You need to train them with data set and so to work very hard on these data set. These need to be trained regularly from experience. When do you decide to train them again is more art than science.
3. traditional algos: they are based on market observations and a representation that you may have on the markets. This is very close to a physicist approach. These algos need also to be monitored on a regular basis as market dynamics may change over time.
You are right that our background is from non crypto trading, but to be frank, crypto trading is pretty recent. We are used to generate performance using one asset and to export it into another currency ("quanto trading") and that is essentially what we would be doing here using a "currency hedging strategy" described in our Blackpaper. However, we reckon that this crypto world will have its own dynamics and partnerng with longstanding crypto traders would open up possibilities for us. We are eager to learn every day. We have also designed a simple market timing algo between BTC and USD that is working quite well with a trade every 6 weeks on average.