Big Brands Choose OSA DC and Blockchain to Drive Sales and Cut Product Wastehttps://medium.com/osadc/big-brands-choose-osa-dc-and-blockchain-to-drive-sales-and-cut-product-waste-bfb1a6a8ed3bThe world’s most prominent brands support OSA DC project and look for blockchain to bring sales increase and help cut product waste.
Recent research published by IDC Manufacturing Insights revealed that only 3.0% of the $35 billion in net growth in the consumer goods industry over the last three years has come from traditional, large enterprise players.
The majority of growth comes from young companies: the independents and start-ups. They have taken full advantage of an increasingly digital economy and evolving consumer demand for greater products variety, to win substantial market share from traditional players.
This forces traditional companies to better adapt to changing consumer behavior, as well as find new ways — through new products, sales channels, and distribution strategies — to remain relevant despite intense competition.
Recently a number of traditional companies have turned their attention to the promising blockchain technology, to help drive sales and establish product traceability. Among the most publicized was the IBM project with the world’s biggest retail chain, Walmart, called Food Traceability. Aiming to be able to trace in seconds the provenance of any product, this project has received a lot of attention.
Yet the insiders report that the results of the project is little more than ticking on the “completed” box, — as the real bottleneck appeared in the quality of the data that had to be recorded on the blockchain. As they say — shit in — shit out… And of course, putting it on blockchain does not make it any better…
OSA DC, an ambitious blockchain start-up claims that it has the answer to this issue. They found the solution in combining big data, artificial intelligence with blockchain. OSA DC starts by gathering relevant big data from more than 100 open and private sources, cleans, processes and analyses it, and only then secures relevant hashes in the blockchain, to achieve information immutability and trustworthiness by all parties involved.
This approach allowed OSA DC to develop a solution that has proven to increase sales on average by 5,4%. Tested in a major retail chain and with support and supervision from major consumer goods manufacturers, the project immediately caught attention. Today OSA DC boasts the world’s leading manufacturers as their clients. The company provides services to major international brands including Coca-Cola, Mars, L’Oreal, Nestle, and Metro Cash & Carry.
Recently OSA DC announced news that Nestle, world’s biggest consumer goods company, joined the OSA project. Before Nestle participated to IBM blockchain project. With the help of OSA services, the company aims to improve its supply chain processes, reduce product waste and save billions of dollars annually. Nestle Customer Development and Supply Chain Manager, Ekaterina Lihacheva, points out that “shelf availability is a crucial problem which can be solved only with the help of innovative technologies, implemented by OSA.”
Nestle’s priority is to improve supply chain insufficiencies so the product can always be available for the consumer. The company believes that OSA is an excellent solution as it allows for optimal product logistics and delivery.
Combined turnover of OSA DC big brands clients is 305 billion dollars! This is roughly 1.5 times bigger than the current value of all cryptocurrencies combined!
We keep wondering — as the whole crypto world is holding its breath for a new miracle, ever since January 2018 — could start-ups like OSA DC really become the salvation for the crypto world, the next wave, by finally implementing blockchain technology in the real economy. And — let’s not forget that consumer goods retail is the world’s biggest industry.