How social networks affect the REME-Coin project?
Social networks play a central role in the repay.me communication concept. For the pre-launch communication and for the first few months after the launch, marketing measures have been prepared especially for the now largest socio-demographic target group — millennials. Millennials are the target group with the greatest acceptance for new shopping tools and plat forms. In this respect, millennials represent the early adopters for repay.me. Within this group, repay.me will achieve the best results with the communication measures in the early launch phase.repay.me has already prepared campaigns, content, viral competitions and much more for different channels (Facebook, Instagram, Twitter, Youtube etc.). Together with a detailed positioning strategy, these measures should help repay.me to achieve a fast, broad and positive perception within the target group.
