Topic: [ANN][ICO] TE-FOOD: World's largest fresh food supply ecosystem on blockchain - page 18. (Read 18311 times)

Distrust in the Crypto world is bigger than the one in the food industry (what we want to improve).

Every time we publish a customer of us, we get requests to prove it.

Here is a video from Charoen Pokphand (CP) Group, a US$45 billion giant using TE-FOOD in Vietnam.

https://twitter.com/TE_FOOD/status/953560938359160832

Hi, there is no pre-sale. Public sale hard cap is 16M USD.

how many funds developers wanna collect on pre-sale

Hackernoon selected our article to be useful for others, and features it:

https://hackernoon.com/stay-away-from-icos-which-34ac544e1d49

We think in 2018, the old ICO rules won't work anymore. There are new characteristics for ICOs people should avoid:

https://medium.com/@te_food/stay-away-from-icos-which-34ac544e1d49

Thanks, the site looks nice!

Hello TE-FOOD team,

I am an editor from cryptoslate.com. TE-FOOD ICO was just added to our ICO listing and is now available on our website.

https://cryptoslate.com/coins/te-food/


If you need any help - feel free to contact me!

In 2018 many ICO projects will be hunted down by the authorities, so ICOs have to focus on regulatory compliance more than ever.

This also means they have to leave some typical ICO characteristics behind.

Here is our take to create a proper utility token economy.

https://medium.com/@te_food/how-we-change-our-ico-to-comply-with-regulations-37e5b598a130

Or, if you prefer two-way communication, you can join to our Telegram group:

https://t.me/tefood

Join our Telegram channel to keep in touch with the TE-FOOD team!

https://t.me/te_food

Please note that the dates of our Token Sale have been changed. The new dates:

Token Sale start: February 22, 2018
Token Sale end:  March 22, 2018

We will write a blog post about the reasons soon.

The TE-FOOD Opening Ceremony was already more than a year ago! The TE-FOOD launch was the most important step of our long journey.

The next one will be the launch of our Token Sale on February 22, 2018. Join us to reinvent food supply chains!

Check out the photos of the opening ceremony from 2016:

https://twitter.com/TE_FOOD/status/948684979579564033

Previous comparisons:

TE-FOOD  -  Modum comparison
https://medium.com/@te_food/te-food-modum-comparison-3a98c1745718

TE-FOOD - Ambrosus comparison
https://medium.com/@te_food/te-food-and-ambrosus-comparison-edf1fc5d95ff

TE-FOOD - Wabi comparison
https://medium.com/@te_food/te-food-and-wabi-comparison-84377a67d0e8

Waltonchain - TE-FOOD comparison. What are the differences?

Read it in our blog post:
https://medium.com/@te_food/te-food-waltonchain-comparison-f00696975309

You are right, we will try to get importers onboard. In a globalized economy the source of even a fresh food can be anywhere in the world.

"consumers in the developing countries are not cocnerned that much with the food they are buying"
Sorry, that's not what I wanted to say. The reality is quite the opposite. As the number of middle class grows constantly in the emerging countries, there is a massive pressure on the governments to wastly improve food security. That's why we saw tremendous interest from governmeents in many emerging countries to implement fresh food traceability. Their problem is that they don't know how to do it. They have to work out regulation, enforcement, sanctioning, to fit in the processes into a proper government body, the role of the authority in the system, etc. This is why we write so many times that to be successful in this industry is 30-40% technology, and 60-70% implementation methodology. And we have a proper, experience based methodology, which focuses on emerging countries.

Developed countries are more difficult markets from many viewpoints. A lot of companies have internal traceability systems (although those are focusing on logistics, not food quality, and are not open to third parties, let alone consumers), and need strong arguments to undertake additional work to integrate to a new traceability system. Since food frauds are not so common in developed countries as they are in the developing ones, the consumer pressure is not as strong.

In many cases, consumers in developed countries think that food traceability is a solved problem in their country. But if you read about it, you see that, for example in the U.S. cattle traceability is mandatory only between farms and slaughterhouses, and only if the livestock crosses state borders. You can't call it farm-to-table.

It will be crucial to get the importers onboard. Most of the food gets packaged locally due to local legislative reuqirements (e.g. in the province of Quebec in Canada by law the packaging must include French, etc). However, I have already seen packaged berries (strawberries, etc) with QR on the package (which was promoting the producer and not for traceabilty), so I assume it woildn't be hard to get them to do it. But if they are not aware that this featue exists, they won't incorporate it in the packaging.

As you mentioned, the consumers in the developing countries are not cocnerned that much with the food they are buying, so it might take a while for this to pick up. But in America this is huge - I can easily see 200 000 000+ americans using the app at the grocery stores if there are enough stamped products on the shelves.

I hope the ICO is a success that would allow/convince you to expand beyond your target market.

We proudly announce that Dr. Michael Patching joined our advisory board! A real professional, committed to promote standards of animal welfare.

Dr. Michael Patching

Australian Veterinarian with a Masters in International Animal Welfare Ethics and Law and 13 years experience as a large animal veterinarian.

Michael is the current Vietnam Livestock Services Manager for Meat and Livestock Australia (MLA).

MLA is the Australian red meat industry service body that works with both Government and industry globally to support the ongoing development of international markets with a focus on improving animal health and welfare, market access, and supply chain capacity.

https://twitter.com/TE_FOOD/status/948156632818647041

Yes, anyone can download the TE-FOOD Consumer app, and check TE-FOOD labels. And exactly as you wrote, you can be able to trace back the food products until they reached America in that case. But it depends on how the food products are sold in retail.

An example: Vietnam is one of the biggest exporter of Pangasius fish. A massive amount of Pangasius fish is exported to Europe. If the European importer buys the fish pre-packaged, then the TE-FOOD label stickers will be on each package, so European consumers can check the origin information. But if the fish is bought in bulk, and the retail packaging is done in an European food processing plant, then no TE-FOOD label will be applied to the retail packages.

We focus on emerging markets, but we don't refuse customers in other markets. In the example above, it can be wise for us to contact the European importer to join TE-FOOD, so they can provide full traceability for the fish products, which is a business advantage for them.

And you are right with RFID. RFID is a great technology, but in the livestock and fresh food industry it is used only on cattles in developed countries, because they live longer, and they are more expensive. For anything else, RFID is way too expensive.

Thanks for the question. We have already negotiations in Cambodia, Laos, Malaysia, and South Africa.

We experience huge demand for fresh food traceability. Governments are actively looking for solutions, but usually they don't know how to implement country wide food traceability. This is where our implementation methodology and our experience gives us great advantage.

Since the Vietnam project got great publicity in the ASEAN region, those countries on which we are focusing primarily. But when we find an agile and reliable partner in other countries, we move in. There is progress in this area, which we will announce during the next days, so check the thread or our social media channels if you are interested.

Thank you for the comment!

We also tweeted about the Canada case. It shows that even developed countries have things to do regarding food traceability.

https://twitter.com/TE_FOOD/status/946450251258454016

You are right, one of the aspects which distinguishes us is that we have solutions to involve governments/authorities into the projects. Since a real farm-to-table traceability what TE-FOOD provides is extremely rare, you are right that it could be required in developed countries as well.

But in developed countries usually there is some kind of traceability, although currently it's almost never farm-to-table. However, in most emerging countries, which give 65% of the world's population, there is no traceability at all. This is one reason we are focusing on emerging countries. You can read other reasons in our blog post:
https://medium.com/@te_food/why-does-te-food-focuses-on-emerging-countries-aa9e3450c8fb