Is it risky to invest in this project?
I agree with this question. Are there any steps to be taken for investors and buyers?
No invest - no risks
It`s strange remark.
Risks:
Competition.existing large players in programmatic advertising, including Google
or Facebook may introduce their blockchain architecture and issue their own
programmatic ad tokens.
Also,internal execution and demand generation and market growth: BPC will fail to conquer sufficient market share
and produce revenue flows to cover expenses
Any project has risks. We understand this
Developing blockchain-based Programmatic Ad Platform is a very complicated
task, associated with many risks like any other technology business. Most
important risks worth mentioning include:
Competition: existing large players in programmatic advertising, including Google
or Facebook may introduce their blockchain architecture and issue their ownprogrammatic ad tokens. There are also numerous early-stage startups chasing the same niche with brilliant engineering talent and sufficient funding.
At the moment we do not see any sign of Google and Facebook activity pursuing this opportunity, however, there is no guarantee for them not to change their minds.
Internal execution: BPC will fail to deliver blockchain solution. BPC owns patentpending
blockchain technology allowing to support over 100K transactions/sec, which is unprecedented both for traditional programmatic applications and existing blockchain-based solutions. This technology implementation requires proper verification and validation in real life.
Demand generation and market growth: BPC will fail to conquer sufficient market share and produce revenue flows to cover expenses. Like any marketplace, ad programmatic exchange only works efficiently when there is a critical mass of sellers and buyers
adopting the platform. The concept of blockchain and use a transaction coin is novice and currently unknown
to publishers and advertisers. A significant marketing effort is required to convince publishers and advertisers to join BPC platform as an alternative to existing solutions.
Let me know if you'll have more questions.