I did not really see the appeal or benefit at first, but if you check the explanation you will see that there is a big market for sth like this.
I don't understand the initial question. Advantages of being on crypto are numerous, decentralization, security and many more. And the idea itself has a lot of potential usages as there is a strong scene involved with it.
If they plan to migrate a lot of users from existing platforms - the profit is already there from the start. Not a lot of projects have this advantage.
You wont need to know anything abut crypto to use Dating With Benefits.
I wonder how that migrating works. Do the users have to sign off on it? If so, I am surprised so many are willing to go crypto.
If team takes some effort explaining them about all the benefits of blockchain technology,im sure they wont mind much in the end.
Yes,ease of use will be crucial for those early adopters,who are not into crypto,so i hope team developed platform with that in mind.