Incent is structured in such a way that its value should rise in the medium-term, which might actually make it an attractive investment to hold for customers as well as a means of payment. In the short term, they understand that this is the deal, that the value may fluctuate somewhat (and is displayed in their app in fiat terms, as well as Incent), but that they received it as a 'gift' and so any fluctuation comes at zero risk to themselves. Probably not all will be satisfied with this. But, like present loyalty points, they can always opt not to accept them if they don't like the idea.
I want to hear more developed answer. How it will be realized? How and at the expense of what its should rise?
Once the big whale sells in the market by 100000 INCENT one order which he received at a discount 140% during your pre-sale (example). The price falls for 240%, people buy it cheap at this time at the exchange. Then they come to my shop of the equipment, and they say we want a discount according to your loyalty program for our cheap INCENT.
And I bought INCENT and extended among the clients at the price much above that which became now. It means that I will incur losses.
Why to me to use such high risk asset in the loyalty programs?
This is important to know before invest.Early birds bonus is really high.some people already looking for partners to invest 50 BTC together with 1 transaction.there are some people who can afford even 500 BTC because Incent crowdfunding target is $5M,so we can expect so many big transaction.
This is a good question that deserves a longer answer.
Firstly, there are a relatively small number of early investors, who have a vested interest in the project succeeding (and not dumping the market). Secondly, coins with poor distribution are far more susceptible to pump and dump; coins with good distribution are far less vulnerable.
Thirdly, there will be a period before go-live with merchants where we can see how the market treats Incent and quirks of distribution can be worked out.
Fourthly, any fluctuations in the underlying market have to be seen in the context of additional and ongoing buy-pressure from merchants.
Lastly, BitScan will act as primary broker. They will serve a market-making function to add liquidity to the market and ensure orders are fulfilled.
No merchants incur losses: Incent is can be considered a form of parallel money. If the currency is worth less (which may happen, especially on the short-term timescale) you don't lose out. Customers could equally decide to spend the money elsewhere. This is actually one of the great strengths of Incent, that the merchants we've spoken to have loved: there's an up-front cost, but it's known and controllable. There's no forward liability, which is a problem with loyalty schemes as they currently exist.