Platform only for advertising with bloggers? And what about google adwords, for example, like a exchange for freelancers
And what kind of bloggers? Text, video, Instagram?
Thx for a good question. Yes we focus only on bloggers. Bloggers focus gives us an opportunity to make the best bloggers platform.
Blogger is a specialist. Platform doesn't matter. It could be text, audio or video content-platform. But not all social nets allow p2p advertising. Social networks are not interested in developing p2p advertising market as advertiser’s money goes directly to bloggers leaving out the social nets. Some Social networks have an opportunity to fight p2p market, but others can’t do anything. All social networks can be divided into two segments – communication oriented (Facebook, Instagram,...) and content oriented (YouTube, Twitch, Youku…). Communication oriented networks are mostly used for communication among friends. Such social networks camouflage advertising in posts and are not interested in supporting blogger’s activity which leads to an obvious limitation for bloggers and advertising with them. For instance, Facebook does not allow having more than 5000 friends. Instagram bans links to external sources. Content oriented networks are normally used for unique content. The main instrument for accessing the content is subscription to particular bloggers but this way requires following the social network’s instructions. Special competences and resources are necessary to generate high quality content. Being a part of such networks becomes a regular job for popular creators (bloggers). Normally, there is a high volume of content and the user needs time to check every post, so the network integrates advertising into this content. Such social networks cannot exist without bloggers. Therefore they are interested in opinion leaders’ development. It is useless for content oriented (Youtube, Twitch and so on) networks to fight p2p advertising. Any kind of pressure exerted on bloggers harms the audience. In such situation, content oriented networks can’t do anything to decrease p2p advertising market.
So Youtube as the biggest content-oriented social network is our priority. Instagram, Facebook and others are not.