Cute.
The correct price is what people will pay.
I'm not buying at this price because I expect the price will drop a lot.
It also depends on how many they can produce. They claim to be able to churn out thousands quick.
I'd buy 2 at 2BTC, maybe 50 at 1BTC and the 300 batch at 0.5BTC.
So, depending on how much are their production costs, they might be maximising profits at cheaper prices rather than at more expensive prices. Of course, it also depends on the demand from everybody else.
It's not just me. At 2BTC it's hardly profitable if at all, people would get a few just for the novelty and to be able to say they're mining. But at a competitive price they'd sell many thousands in no time.
So, can they really produce tens of thousands per month? if so, then 2BTC is not a good pricing as they will only sell a fraction of that. Just wait and see. Maybe they really cannot produce so many.