Realistically, they should offer us a demo version before ICO since projects can easily get overlooked now in this flood of ICOs. You just need something to stand out from the crowd right now. I hope this is one of their goals.
You're right because right now ICOs with only a whitepaper don't go very far, so I'm expecting at least some partenrship or an alpha/demo
Looking at the planned distribution of funds on the website, it says that 18% of the funds will be used for infrastructure&development. That makes me think that they already have done most of the work. They want to spend over 40% of the funds for marketing to bring in enough users. So, I think there's a good chance we could see a working demo.