One thing is that it is expensive and perhaps the team does not have sufficient finances for this listing, it is quite another thing to say that it is not necessary.
Smaller projects say the same thing about cryptopia that it is expensive and not needed at all ...)) but in the end they remain on some kind of CB or graviex ...
Binance is liquidity. This is an exchange, on which a huge number of large investors, it is possible to trade in large volumes, it is also an increase in the price of coins after the listing, especially if there have been no large exchanges before. Therefore, do not be cunning. Exchanges like Binance or Coinbase are necessary.