The only reason it goes down its because they are giving away 125M worth of XLM coins to blockchain.info users and via coinbase earn program.
Majority of all participants are just dumping their XLM and it brings down the price from .15 to 0.099 at today's price. Once all this airdrop and free money giveaway is over we can expect it to go back to .15 price level once again.
I don't think that is main reason why this coin is not showing his rally even some bullish news already on the board. The whole market is under huge pressure when BTC will get a stable floor than all promising markets will start recovering.