Because of crypto value volatility, business sectors won't risk tokenizing their product. Maybe few decades from now when adoption rate will reach 100% and when crypto values achieve stability, I bet that's the right time for some businesses to make use of the technology at the highest level possible. Don't worry we are moving forward to that moment in time that everything we purchase will be tokenized and hoping that it would give positive impact to both consumers and merchants.
I find very surprising the lack of vision businessmen, because while it is true that they will be risking some money if they decide to accept cryptocurrencies, it is as if they only see the negative aspects of bitcoin and they do not see the positives, if they accepted bitcoin and they keep it it is true that they will take a risk because they could lose money but if they held their bitcoin it's entirely possible that they could get incredible benefits out of it if they held their coins for long enough.
I do not think that this is a case in point since I personally believe and based on the market drive and speculations, that the market would maintain its volatility because of the competitiveness of the market even at the height of adoption. For example, the USA alone has 8% of it's population already owning tokenized systems, this hasn't affected the adoption rate or helped the volatility problem. Please note that they are already OWNING. Also note that MERCHANTS AND INVESTORS are high-risk takers therefore tokenizing their systems would not be a problem. I believe that the challenge here is the ability for the already tokenized systems to reach down to the RETAIL MERCHANTS. Considering the example of The Tapcoin which is already used in various hotels and can even be gifted and used to redeem free drinks and has its application -hoochapp- on both ios and android platforms. We must also note that the volatility is not because of the lack of adoption but the consistent Airdrops by competing products. It is just as volatile as the Foreign Exchange system. Let us design systems that are low-end-user-friendly and copletely break the fiat driven business protocol. Let's not portray bitcoin and other crypto currencies as a store of value but a value exchange system.
I'll love to know if there are other projects that have answered these needs.
BREAK THE MERCHANT-MONOPOLY
GIVE THE PURCHASING POWER TO THE CONSUMERS.( make them want it).
Else it would become another GOLD that cannot be made available to everyone except at a particular very high cost.