I tentatively think for BFL to maximize its profits without causing its miners/customers to lose money, it needs to sell enough devices to drive almost everyone out of the market (ex. all the gpus, and at least stop new production of fpgas). This might mean increasing the hash rate by around 5 times - so they would stop people with very cheap electricity (like in Quebec) from profitably mining with GPUs.
Then it needs to restrict supply of the ASIC devices and price them so that miners get their money back within, say, 6 months. The payback time frame needs to be very short because another company (or group of people) might produce an ASIC and then the hash rate will go through the roof (factor x100 increase), and there is no other known use for the devices (If password cracking turns out to be lucrative - then this changes everything). If BFL can make a profit doing this than that is good. Otherwise BFL and/or the miners are in for losses.
The ASIC devices also all need to be delivered on the same date. Or whoever gets them first will benefit a LOT.
So they need to be sold once, and then not sold again until there is competition in the ASIC market or the miners have had time to earn back their investment.
Or BFL could takeover the network and mine 90% of the bitcoins for itself until a competitor arrives.
This is what I have been thinking since this announcement. As a community, we need to think about this issue hard and long and see if its the best interest of Bitcoin. I am leaning towards this being a hack job and someone really trying to be clever. Because if not, BFL would be basically giving is the "bird" in a sense because they gave no guidance to the many people who are trying to grow the network and create value, if I released a product like this, I would be very aware of how this is going to affect so many people, that I would give guidance so people can make plans and investments. If they didn't think it was their responsibility or didn't care then that would tell us a lot about the heart and soul of BFL. If you think that is all about the dollars and sense and nothing about the community as a whole and how your actions affect us all, then YOUR IN THE WRONG PLACE.
We already have enough people that want to see us fail, the last thing we need is some company with smart people coming in swing their "you know what" around without any thought of the long term goals. If we allow the network to fall into a few hands then we are lost and we might as well come up with Bitcoin 2.0 now, because when you have a few points of attack, then that makes your a target. Yes, I have ordered their products and have contacted them about this but I said the same thing in it as well to be consistent. I have no problem with the product, but it is such a game-changer, you OWE it to Bitcoin miners everywhere to let them know when it is coming and how you are handling orders and who is first. That is sound business and will go a long ways to make many people happy and less stressed.
Sincerely,
Dalkore