We are perfect consumers. And I can't help thinking that over time, we have been "gently" pushed in this direction.
No more goals, no ideas, ideology, morals or principles. Just having the latest iWhatever, fast car and sleep with plenty of women. Like a new special breed of zombies.
In the past people fought and gave their life for freedom. And now I think we are less free then before. It's just that we are persuaded otherwise. Like in ancient Rome - bread and circus.
I see where you're coming from, but people who can enjoy life by having and doing simple things are more blessed and more pleasant to be around, than career freaks, fitness freaks or political freaks who are always tense, desperate for their goals or hostile.
You could argue that people who have higher principles and are on a mission are escaping from themselves and need something special to feel normal, while people who can enjoy life doing simple things are more free. You need inner turmoil to do something great, people who are already fulfilled won't bother doing anything or changing the world.