That would have no impact on the trust issue, they would still control it.
Actually if they were to sell it with BFL prices = $21,67/GH, that would give income of $1 083 333 (50TH), and that would be 38159 BTC, or 0,095 BTC / share. Of course minus manufacturing costs (half? 19079 BTC or 0,0477 / share ). And if BFL isn't shipping for people at large, they could ask more. Selling shovels, is the most profitable.