Things that are floating in my mind:
*) Investing more;
*) Opening exchanges that make AM shares more accessible;
*) Reporting the weekly dividend;
*) Answering questions from new investors;
*) Posting pictures and words reflecting our euphoria;
*) Asking our friends to join the club (be very careful with this);
*) Being quiet;
...
You know that's very interesting because I was wondering the same thing myself, only because I believe ASICMINER is "hiding its light under a bushel" i.e. not being publicised.
I had been on bitcointalk for several months and the only mining company I ever heard about was BFL ... BFL this, BFL that. OK, I have had dug properly into the right place I would have come across ASICMINER, but it wasn't until I said to myself "its time to put my BTC to work instead of just sitting on them" I came across this ASICMINER mega-thread, read it, and decided very quickly to invest (@ 2.5)
My point?
*) ASICMINER themselves are as quiet as mouse.
*) ASICMINER has no website (as many people pointed out, a first for such a big company)
*) ASICMINER has rarely advertised at bitcointalk (only I believe when they had direct hardware to sell to public)
So I believe awareness is a key factor that has held share price down for so long. Bitcoins "best kept secret" if you will. Although the amazing value has now gone, I believe its still a good way for people to put some bitcoins to work in terms of risk / reward.
What can shareholders / ASICMINER do to boost interest?
1) Get involved in discussions on bitcointalk about mining i.e. don't just sit here following one thread, go out and contribute to other threads that talk about mining. I don't mean spam. I mean actually contribute, because a lot of people don't know about ASICMINER at all, just BFL and then maybe Avalon. Personally I use a twitter feed to get new topics from bitcointalk but there are lots of ways to find relevant topics to contribute to.
2) About the website thing - just my mate's experience .... but he's a very savvy Internet person. He google'd ASICMINER and asicminer.co comes up number 1. He *automatically* assumed this was ASICMINER's website. I really had to persuade him that ASICMINER has no website and the site he found was a forum member's site. And I'm definitely not having a go at whoever owns asicminer.co, merely pointing out that ASICMINER have left a vacuum due to not having a site. I argued last week that ASICMINER didn't need a site, but .... if we are talking about "spreading the word" and giving people confidence to invest in ASICMINER, I'd definitely be happy to beat up my own argument
3) I'm sure ASICMINER will advertise hardware again *but* honestly, they could run a very simple ad at *any time* showing growth of shares, how much they have made shareholders, and where to buy shares. Or even the guys that run the passthrough shares could do this.
4) If anyone knows people that write articles online, write about the amazing success story of ASICMINER - bitcoin is an easy sell for a topic at the moment, this would be a neat angle on the whole bitcoin scene.
"The bitcoin company that went from nothing to $100M in under a year without a website" )
Summary: I believe ASICMINER (for good reasons, not bad) has been very publicity shy to date, and again for good reasons, so have the shareholders.
There *will* be much more mining competition in the next 12 months, its been a very lucrative business, competition is inevitable, so I think now is the time to get out and start spreading the word about ASICMINER and how amazingly its performed. But yeah, most of it falls pretty flat unless ASICMINER is on board, does a website etc.
I'll offer a counterpoint. As long as the share price of AM hasn't achieved its full share price potential, reinvesting dividends is a great use for the dividends. The more advertising we do, the less likely we'll be able to reinvest at a good price.
-helixone