The Belacam idea is a good one. Plenty of ppl buying into it. I am struggling to see where the input revenues come from to sustain any longer term growth.
The best way for us to monetize Belacam is through advertisers. We envision a model where an advertiser's ad shows up in your feed, and you have the opportunity to interact with it. If you do, you will get Belacoin in return.
For example, Company A may have you play a quick 30-second game that reinforces their brand. Since you are interacting with the ad, you are much more likely to become a converting customer versus a user on Facebook, Instagram, or Twitter who simply sees sponsored content and scrolls past it. After the interactive ad is over, the user might earn 1 Belacoin paid for from the advertiser, and we would take a 5-15% cut of that.
We also are very focused on creating an atmosphere where users feel that they have to give Belacoin to earn Belacoin. This might be promoted by having high-giving users show up higher on the list of people who have 'liked' a photo. Also, there is significant white space on either side of the post feed on Belacam. During alpha testing, we plan to add a segment that will showcase the most popular tags of the day as well as the users who gave the most Belacoin (assuming they opt in to this feature). That way, they are much more likely to get noticed, followed, and given Belacoin back.