What is the potential for adoption of Belacam when it launches ? Could it be as big as Snapchat, Instagram for example or will it be much more limited ? I don't have a feel for it as I lack the technical/social media background.
The user base of Belacam will not rival Instagram or Snapchat as those social media apps have had years to break into the industry and gain traction. However, we do not need to be as large as them to find success.
Steemit had 13,700 active users at it's peak and possessed a market cap of $412,000,000 at the same time. That is a valuation of $30,073 per active user. If the same numbers hold true, Belacam does need hundreds of thousands of users for it to be successful. For example, modeling Belacoin's market cap with only 10,000 active users (and using the same Value per Active User), Belacoin would be worth $300 million. That is 500 times more than today's market cap.
These numbers are strikingly outlandish, yet we have seen Steemit valued by the same metric. We also look at Belacam as a competitor to Steemit, so the numbers are relevant.
Belacam's UsersWe break down Belacam's target audience into 4 separate groups:
- Travelers: 98% of millennials take photos when traveling abroad. In 2015, there were 1.2 Billion international travelers, and the number of international travelers has increased by 50 million people each year over the past decade. Travelers are a high-growth target market.
- Millennials: Millennials are considered to be people between the age of 18 - 35. 90% of millennials report using social media. In the United States, there are 75 million millennials. This age group possesses a disproportionately smaller amount of the aggregate wealth, with Generation X Americans and Baby Boomers possessing more.
- Artists and Photographers: Professional photographers in the United States earn an average income of $19,000 per year, putting them at a level below the US poverty line. Belacam would provide artists with a gallery and the ability to receive cryptocurrency payments for sharing their photos, art, and passion.
- Comedy and Meme Lovers: Social media has become a primary avenue for sharing comical images and memes. Users who browse Belacam for memes will transcend demographic boundaries but arise more from the millennial and tech-savvy crowd. These users will be more receptive to the idea of cryptocurrencies than Generation X users or Baby Boomers.
I don't know much about Belacoin or Belacam, I came here to find out more and decide whether or not it is worth the investment. There are a couple of things I'd like to point out above what you've mentioned above. I should say that I work in marketing as a strategist/planner in EU, just so you know that I 'm not talking nonesense. I signed up up just to reply to this post as I think you have an interesting project.
Firstly, you can't use the dated generation labels. It might have worked for the likes of Baby Boomers, and it was useful back in the 90s to distinguish, but in this day and age that won't cut it. There is no such thing as a Millennial audience, and this buzzword has become a bit of a red herring frowned upon phrase. This age group are very very different from 18 to 35 in how they consume and interact digitally. You're talking about pure digital natives who have grown up in the Tinder generation of swiping and tapping, versus those that have learned how to use a computer - completely different. A 35 year old 'Millennial' is more similar to a 45-year old Gen X than to an 18 year old kid.
When you say high growth target market for travellers, I assume you mean potential audience - at 98% there's not much room for growth. Again though, the way these photos are captured is different for people of this age group - you're talking high quality DSL shots versus low grade Insta shots with filters or Snapchat stories.
The artist/photographer gallery idea I find interesting. They already exist out there, but without a payment structure. My only question back would be, how have you identified the market for transactions? I can see the problem and the need from the artists point of view, and I think it's a good cause, but what is the demand like? I'm sure you've done this work, I'd just be interested to know.
Regarding the memes, I take this as a nice to have add-on mainly because meme searches already exist and it's really straight forward to find, create and use a meme. Am I right in this assumption? Otherwise I don't really know what the USP is here. I do agree that today's youth will be more receptive to cryptocurrencies, I think you're absolutely right here... in the same way they're more accepting of internet banking, mobile payments etc.