During the bear market there isn't any money to be made from this, so the better exchange you are, the more money you can charge to list a token, and that will result with you making money even with just listing, and could say stuff like "if the volume drops under 10k dollars, we will delist you" and not pay the listing price back.
The development team knows and doesn't really expect the volume in this new exchange because this exchange reputation is not so popular
But as a team, it needs an update to display that they are still working and continuing to work or at least Latoken and Babyswap users know about BFG
That is another advantage of this collaboration and publication I mean including the marketing strategy.
Aside thinking about new listing they should do more efforts to create huge market to their tokens and they achieve that by consistent marketing their product like the casino plus add more utility or benefits to the token holders. Provably from that they can influence people to believe and buy BFG token.