There could be a lot of stuff that could be done to improve the website and the token but if nobody cares about it then all of that would be for nothing. Going viral in this day and age is probably the only way to be super successful very quickly, look at how dogecoin was nothing and then one day Elon tweeted and now it is high, it just doesn't make sense but if something like that to happen here, that would see them become the top casino very easily.
This is all correct, of course. However, it is necessary that such a famous and popular person as Elon be found. And of course, tokens skyrocketed if such a person said something good about them. However, in the field of gambling, I can't imagine which famous people - artists or athletes - would dare to advertise crypto casinos. I think it is very difficult to find such world famous ones, and besides, such advertising costs a lot of money.
I do not think that you need a famous person to make this specific token go up. For example if you do a huge marketing campaign for the casino itself, get it at the hands of everyone, hell even do a football team sponsorship like some others do (which I believe betfury should have the funds after token sale) then you could get the dividends for the casino part higher.
If the dividends are high, then why would the token price be lower? Which is why I believe in order for token to succeed, we need to have casino succeed first. In order for the casino to be high then we need the marketing as well, we need more gamblers and that only happens if you promote it via some giveaways, bonuses, competitions, promotions and all that. I am not saying that it is the only method but it certainly is one of the better methods that could be used for sure.