I believe that not in all cases the listing fee is such an invisible and small amount that it can be paid and not noticed ... On some exchanges it is very large and many projects cannot afford such costs.
As for the danger of abandoning the main profile of the project and turning into someone who simply has a lot of tokens, that is, a "whale" and sells them, this danger certainly exists, but I think the Betfury is not like that and it will develop in the right direction.
I remember that there was a very tiny exchange that had maybe about 2 million dollars total volume in all the pairs combined, and requested 8 bitcoins just to get listed. Think about it, this is a tiny place with only 2 million dollars volume, which is like 1% of just btc-usdt pair in many places, and they were requesting 8 bitcoins to get listed, after a while it became so hard for smaller places to get listed that I am pretty sure people stopped created "coins" because of that, I do not see too many coins getting created these days.
Of course, nowadays you can create a token, and get it listed anywhere you want, even if you are not whitelisted, you could always get it done on pancakeswap via some link and you can get it traded there (if it is cake router) or uniswap as well, all thanks to linking it the right way. So, it is really hard to get listed on Cex because they are expensive, but defi swaps are still free.