Acquire VC funding to produce ASICs, sell "pre-orders" which are really zero-interest loans. Use VC money to begin production of ASICs, use loan money to begin artificially inflating bitcoin price, thereby increasing fervor for bitcoins and increasing pre-sales, which you can use to puff up bitcoin price more, rinse-repeat, stocking up on coins.
Create "delays" and "imrpovements" to line extending time until shipment allowing more pre-orders to pile up and more coin collection / market manipulation, allow market to stabilize at new artificial price.
At final breaking point, when competitors have product ready, and customers begin to balk and ask for refunds in sizable numbers, begin controlled (limited) shipment of product.
When product reaches first wave of consumers, collect flood of new orders from people finally reassured that ASICs are real.
Continue limited shipment until new orders begin to slow pace, ramp up "production" (read: shipping) to fill most orders in short span of time.
Ship most/all orders (to deny returns), unload stockpile of bitcoin at artificially inflated price, crashing bitcoins price (after taking all the top level bids).
Close up shop, move to Aruba, live nice life.
Nothing illegal done, tons of cash made off pre-orders, tons of bitcoins turned into tons of fiat, miners left with worthless hardware they can't return.
How's THAT for a plan? Easier than supposedly running some 51% scheme, and fits nicely with current events (price rose *sharply* right after July '12).
Sounds pretty real ....except for Aruba...maybe other country )